The one thing we always found annoying with the camera straps that come with your camera is how long they take to loop through and setup. And now, many of our DSLRs and smaller body cameras double as shooting video as well... so to take off the camera strap everytime you need to rig it to a gimbal is annoying. That's why we designed a rope camera strap that not only is comfortable and made out of premium materials, but also has a quick release componenet that makes using it (or not using it) instant and easy.