Look, we could have easily made a store with boring white walls and an ipad where you tap to pay and buy our products. But what's the fun in that? Outside of owning Prism Lens FX, we also own 5 film and photo studios in LA & AZ. So we wanted to carry over our set design sensability into our first brick and mortar store. A video store was a place where you could browse, buy, and rent videos... and our store is no different. You can browse, test, rent, and buy all of our Prism Lens FX filters & prisms!